Event branding and experiential/environmental design for the extension of 'Nike by you'. Modifi, allows for further customisation of trainers. Customise the colours and textures, but customisation goes further- allowing users to then combine different Nike trainer models, and create completely unique and one-of-a-kind designs. The branding I created for Modifi plays on the 'Nike by you' visual identity, with some further illustrative elements. The event has different interactive touchpoint such as an air trampoline, playing on the 'Nike Air' technology which is used in some of their trainers. At the 'Battle Laces' station, users compete for the longest time with the battle rope exercises, and finally the giant trailer models help demonstrate Modifi trainers in action. Users wear VR headsets to customise both colours and trainer models entirely to create their unique designs, with a chance of creating the winning modified trainer which will be produced by Nike!
