Mindicinal is a new wellness and outdoors brand that I designed the logo and some branding for. The client wanted an earthy inspired colour palette and a minimalistic logo that encompasses the brain. As this was a start-up brand I was able to help with the naming and ideation of the concept. The client was using 'Medicinal Minds' initially, but I came up with the name 'Mindicinal' that brings all of the elements of her new business venture together into one. I think it works well as a minimalistic and recognisable logo that will transfer across social media and other platforms and print products in the future.
You can view Mindicinal's Instagram page here.
