This was a self-negotiated project to raise awareness about the symptoms of Meningitis targeted at a teenage audience. This project challenged me to approach the campaign unconventionally, to engage teenagers at sixth form college that are reluctant to read information heavy graphics. Instead, this project became an experiential awareness day that would take place at colleges' and sixth forms' across the UK.
The campaign aims to educate students though playful typography and activities to make them feel the symptoms, and as a result, help them to remember the symptoms and to act fast in an emergency. The symptoms include, 'a stiff neck'; students look up at the ceiling to read the installation above them to make them feel this symptom. 'fear of bright lights' is another symptom which is specific to meningitis. To help students to remember this we placed 'too bright?' installations on the panel lights in classrooms. To simulate the spread of the 'rash' I designed plasters which have a rash pattern on them that students are challenged to stick on their peers without them noticing (if possible). The animation is one of the last touchpoints of the awareness day which summarises the most important, and ultimately lifesaving information.
I enjoyed being super creative and thinking outside the box to create a 'fully packaged' experience which involved designing each detail from the branding and considering the full user experience all the way through to the animation and social media campaign.
Social media marketing
The experience
Animation
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